This project began as a broad initiative to modernize and improve the WorkRamp lesson experience (known as Guides) — a core part of the platform that hadn’t been updated in years. To uncover the biggest opportunities, I conducted user interviews with customers and gathered insights from internal teams across Sales and Customer Success.

Across the board, I heard a consistent request: editors want more visual customization, but in a focused, guided way. They don't want to style every block from scratch — they want a predefined, brand-aware palette that makes lessons look professional with minimal effort. Many even referenced another industry-standard tool they wished WorkRamp would emulate.

WorkRamp is known for being intuitive and quick to adopt, so any new functionality had to preserve that simplicity while expanding creative flexibility. After exploring and iterating on multiple approaches to customization, I arrived at Themes.

Themes make it easy for editors to create visually branded lessons without extra work. The system automatically inherits each account’s primary color to generate five ready-made presentation styles: Classic, Neutral Light, Primary Light, Primary, and Neutral Dark. Editors can optionally fine-tune a Guide or individual block using a simple Appearance menu, but no setup is required nor are there any migration issues with this enhancement.